Our Residents
Working Green

LINC in the News
Cal State Long Beach students earn public relations honor
Long Beach Press Telegram, May 2, 2015
By Josh Dulaney

LONG BEACH >> Public relations students from Cal State Long Beach recently earned honorable mention in the 2015 Bateman Case Study Competition sponsored by the New York-based Public Relations Student Society of America.

Sixty teams from major universities across the U.S. entered the competition, which called on students to raise awareness about affordable housing, in partnership with Home Matters, The Plank Center for Leadership in Public Relations and Edelman.

CSULB’s team partnered with LINC Housing and Housing Long Beach, created the hashtag #HomeTeamChallenge, held a public forum with experts and conducted outreach in local high schools, creating the RETHiNKHOME Contest that saw students use creative writing and other art forms to express what home means to them.

“The majority of them, what we found was, home is not a structure, it’s wherever your feel loved, where you feel comfortable, where you feel like yourself,” said Cheyenne Goguen, a CSULB Bateman Team member and senior journalism major.

The team was among 13 honorable mentions. The three teams selected will present their campaigns Friday to judges in Chicago.

“I think we did a pretty good job,” Goguen said.

Goguen was moved by the issue of affordable housing in Long Beach and across the state. In the teams’ research, they discovered many teachers and professors cannot afford a house, and the issue can affect students struggling to balance study, work and maintaining a solid foundation at home.

“It really affects more people than we think,” she said. “After doing it, I really care about how we get all these people in Long Beach to care about it.”

The Bateman Case Study Competition is PRSSA’s premiere national case study competition for public relations students, according to its website. Past competitions have included campaigns to raise awareness about the consequences of youth bullying, and advancing ethical behavior in academic performance by students.

Copyright © Long Beach Press Telegram
Reprinted with permission.