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Giving that dose of pragmatism to often idealistic students is a critical
mission of the program. Many of this years participants were quick
to declare towering ambitions to create housing, retail and other commercial
properties in struggling neighborhoods. The USC training has been sobering,
said Compton-born Robert Zomalt.
We all had to take a deep breath and realize how much we have to deal
with, said Zomalt, who hopes to build housing in Oxnard with Casillas.
You have to make sure your data supports your passion.
The 28 Latino, African American and Asian students who just completed this
years intensive two-week session arrive on the development scene at a
time when the real estate industrys interest in the central city is
growing. High-profile successes such as Magic Johnson Theatres in Baldwin
Hills have encouraged historically skittish lenders to fund projects in
neighborhoods they might have balked at a few years ago.
Graduates have built a high school in Watts, affordable housing in East Los
Angeles and a shopping center in the Crenshaw district. Many of the projects
are built by nonprofit organizations, but some are constructed to rent or sell
at market rates. Idealism and capitalism occasionally clash in class.
For-profit [developers] learn to be a little more thoughtful, nonprofits
to be a bit more cut-and-dried, Zomalt said. You have to think like
a for-profit to get funded.
Its what you do with the money you make that matters, said Maria Villagrana,
a student who manages property for the Pasadena-based Southland Cos. and raises her
children on her native Eastside.
I see dollar signs, but I would invest it right back in my community,
she said.
There arent enough retail options there now, Villagrana said. I make
so much money that I have to go to Pasadena, Santa Monica or Long Beach to spend
it.
A former professional heavyweight boxer from Miami uses less romantic terms.
I want to be a tycoon, said Buster Mathis Jr., who won 20 bouts
before being knocked out by Mike Tyson in 1995 and still speaks with combative
flair. By going through this program you know better. You know how to
protect yourself.
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